The principal elements of the business strategy for AUL are to:

• Provide a high quality financial security;
• Maintain a consistent and substantial underwriting capacity in order to allow the establishment of stable long-term relationships with customers;
• Operate as a lead market in their respective fields;
• Distinguish the agency in the market place by providing excellent service and forging close working relationships with customers and brokers;
• Apply sophisticated analytical techniques in addition to traditional underwriting analysis;
• Offer longevity, experience, understanding, financial strength and commitment to its chosen industry partners; and
• To provide tailored insurance solutions to broad business exposures.